Planes Specialized Logistics Blog

Reflections on Brand and Merchandise Presentation in View of Global Shop 2016

Monday April 4, 2016

As Global Shop celebrates another successful event, it’s a good time to reflect on the industry, specifically how brand and a merchandise presentation is directly tied to the success of a retailer.

Global Shop is a tradeshow which brings together retail buyers and fixture manufacturers under one roof. The show offers booths and events for visual merchandising, digital solutions, store fixtures, and a learning conference series featuring notable speakers that have expertise in the industry.

One of the major aspects of merchandise presentation is the fixture manufacturer, which plays an important role in ensuring retail stores stay fresh and on-brand.

Fixture manufacturers develop comprehensive presentation solutions and fixtures for retailers to present their products in new and exciting ways while being loyal to the retail brand. If the brand doesn’t stay fresh and appealing, consumers aren’t going to be drawn into the store, resulting in poor merchandise sales.

Over the years, we have seen many retailers lose their brand focus, and the end result is painful to their bottom-line.

Planes Specialized Logistics is a supporter, not a competitor, of fixture manufacturers. We partner with retailers to help with all of their retail logistics needs across the U.S. and internationally. In fact, Planes has assisted in the opening of over 1,500 retail locations in 20 countries around the globe.

We take a collaborative and consultative approach to engineering the most efficient and valuable solutions for our clients’ evolving store needs. From day one, you will work with a single point of contact: a dedicated Planes Coordinator will help you create a customized plan for your product launch, store rollout or opening. Then, Planes’ on-site experts deploy the plan to your exact specifications, from delivering the products to the store, to installing new fixtures, assembling displays, and hanging signage. We will even work over-night to ensure your stores will be ready to open in the morning.